{"id":7241,"date":"2026-03-28T16:40:24","date_gmt":"2026-03-28T15:40:24","guid":{"rendered":"https:\/\/www.stredniskola.com\/?p=7241"},"modified":"2026-03-28T16:41:12","modified_gmt":"2026-03-28T15:41:12","slug":"exkurze-do-spolecnosti-coca-cola","status":"publish","type":"post","link":"https:\/\/www.stredniskola.com\/index.php\/2026\/03\/28\/exkurze-do-spolecnosti-coca-cola\/","title":{"rendered":"Exkurze do spole\u010dnosti Coca-Cola"},"content":{"rendered":"\n<p>Studenti t\u0159\u00edd\u00a0<strong>1.RG, 2.RG a 3.O<\/strong>\u00a0se z\u00fa\u010dastnili odborn\u00e9 exkurze do v\u00fdrobn\u00edho z\u00e1vodu spole\u010dnosti Coca-Cola, kter\u00e1 p\u0159\u00edjemn\u011b doplnila jejich v\u00fduku. B\u011bhem programu si vyslechli p\u0159edn\u00e1\u0161ku o fungov\u00e1n\u00ed podniku a jeho v\u00fdrob\u011b, a n\u00e1sledn\u011b m\u011bli mo\u017enost nahl\u00e9dnout p\u0159\u00edmo do v\u00fdrobn\u00edho procesu. Sezn\u00e1mili se tak s jednotliv\u00fdmi kroky v\u00fdroby n\u00e1poj\u016f i s t\u00edm, jak cel\u00fd provoz funguje v praxi.<\/p>\n\n\n\n<p>Sou\u010d\u00e1st\u00ed exkurze byla tak\u00e9 uk\u00e1zka reklamn\u00edch kampan\u00ed zna\u010dky Coca-Cola, kter\u00e1 student\u016fm p\u0159ibl\u00ed\u017eila principy modern\u00ed marketingov\u00e9 komunikace. Program zpest\u0159ily i sout\u011b\u017ee o drobn\u00e9 d\u00e1rky. Velk\u00fdm bonusem, kter\u00fd studenti velmi ocenili, byl neomezen\u00fd p\u0159\u00edsun n\u00e1poj\u016f po celou dobu exkurze. Exkurze student\u016fm p\u0159inesla nejen nov\u00e9 poznatky, ale tak\u00e9 lep\u0161\u00ed p\u0159edstavu o fungov\u00e1n\u00ed velk\u00e9 mezin\u00e1rodn\u00ed firmy a propojen\u00ed \u0161koln\u00ed v\u00fduky s prax\u00ed.<\/p>\n\n\n\n<p>Bc. Veronika Kame\u0161ov\u00e1<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"333\" height=\"250\" src=\"https:\/\/www.stredniskola.com\/wp-content\/uploads\/2026\/03\/2eed87e4-eb57-4098-9e15-100830021f38.jpg\" alt=\"\" class=\"wp-image-7243\" srcset=\"https:\/\/www.stredniskola.com\/wp-content\/uploads\/2026\/03\/2eed87e4-eb57-4098-9e15-100830021f38.jpg 333w, https:\/\/www.stredniskola.com\/wp-content\/uploads\/2026\/03\/2eed87e4-eb57-4098-9e15-100830021f38-300x225.jpg 300w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-medium\"><img loading=\"lazy\" width=\"225\" height=\"300\" src=\"https:\/\/www.stredniskola.com\/wp-content\/uploads\/2026\/03\/coca-cola-225x300.jpg\" alt=\"\" class=\"wp-image-7245\" srcset=\"https:\/\/www.stredniskola.com\/wp-content\/uploads\/2026\/03\/coca-cola-225x300.jpg 225w, https:\/\/www.stredniskola.com\/wp-content\/uploads\/2026\/03\/coca-cola-768x1024.jpg 768w, https:\/\/www.stredniskola.com\/wp-content\/uploads\/2026\/03\/coca-cola-1152x1536.jpg 1152w, https:\/\/www.stredniskola.com\/wp-content\/uploads\/2026\/03\/coca-cola-1536x2048.jpg 1536w, https:\/\/www.stredniskola.com\/wp-content\/uploads\/2026\/03\/coca-cola-750x1000.jpg 750w, https:\/\/www.stredniskola.com\/wp-content\/uploads\/2026\/03\/coca-cola-scaled.jpg 1920w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Studenti t\u0159\u00edd\u00a01.RG, 2.RG a 3.O\u00a0se z\u00fa\u010dastnili odborn\u00e9 exkurze do v\u00fdrobn\u00edho z\u00e1vodu spole\u010dnosti Coca-Cola, kter\u00e1 p\u0159\u00edjemn\u011b doplnila jejich v\u00fduku. B\u011bhem programu si vyslechli p\u0159edn\u00e1\u0161ku o fungov\u00e1n\u00ed podniku a jeho v\u00fdrob\u011b, a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.stredniskola.com\/index.php\/wp-json\/wp\/v2\/posts\/7241"}],"collection":[{"href":"https:\/\/www.stredniskola.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stredniskola.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stredniskola.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stredniskola.com\/index.php\/wp-json\/wp\/v2\/comments?post=7241"}],"version-history":[{"count":3,"href":"https:\/\/www.stredniskola.com\/index.php\/wp-json\/wp\/v2\/posts\/7241\/revisions"}],"predecessor-version":[{"id":7248,"href":"https:\/\/www.stredniskola.com\/index.php\/wp-json\/wp\/v2\/posts\/7241\/revisions\/7248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stredniskola.com\/index.php\/wp-json\/wp\/v2\/media\/7242"}],"wp:attachment":[{"href":"https:\/\/www.stredniskola.com\/index.php\/wp-json\/wp\/v2\/media?parent=7241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stredniskola.com\/index.php\/wp-json\/wp\/v2\/categories?post=7241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stredniskola.com\/index.php\/wp-json\/wp\/v2\/tags?post=7241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}